Heidemarie Kipperer assumes new role as Director and Chairwoman of the Child & Family Foundation and the Greenfinity Foundation

Graz, 27th August 2021 – The Child & Family Foundation and Greenfinity Foundation have a new director: Heidemarie Kipperer (42) has been appointed chairwoman of the two Graz-based charities as of 27th August 2021. Native to Voitsberg, Heidemarie will take on the role of director and the running of the organisations, which work to improve educational opportunities for children, young people and their families across the world and support environmental projects with a view to reversing the effects of climate change. She has made it her goal to reinforce the position of the two successful organisations on the global stage.

Heidemarie Kipperer has been an active member of the myWorld consortium for several years now and was, until very recently, Managing Director of myWorld Austria, the Austrian provider of the global myWorld Benefit Program, a component essential for the expansion of the retail network in Austria. Taking on the two organisations will allow Kipperer to move into an international management role.

“I am very much looking forward to taking on my new role and getting me and my team involved in lots of great climate protection projects. At the same time, I am thrilled to have the chance to make education more accessible to young people in need and thus open up new opportunities to them. Sustainability and social responsibility should go hand-in-hand and I would like to combine these two aspects even more closely in future”, says Heidemarie Kipperer with regards to her new role.

Director CFF

“Heidemarie Kipperer is a top manager who has applied her extensive expertise over the last few years in order to further develop our B2C and B2B brands. Thanks to her commercially-minded approach, extensive experience in the field and commitment to the cause, she is precisely the person to take the reins of the Child & Family Foundation and the Greenfinity Foundation – both in Austria and globally”, explains Hubert Freidl, founder and owner of the myWorld group who takes the company’s Corporate Social Responsibility very seriously. As part of the company’s CSR movement, the myWorld group has been supporting the Child & Family Foundation and Greenfinity Foundation now for many years.


Martin Pammer, who has headed up myWorld Austria jointly with Heidemarie up until this point, will assume full and sole responsibility for myWorld Austria as of 1st February 2022.