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Teaser Photo PR support for Marianne Hengl’s book I love my life – disability as an opportunity (Tyrolia publishers)

A cooperative project of RollOn society and the Lyoness Child & Family Foundation

Project Description

For several years the RollOn Society, which is based in the Tyrol and Salzburg, supports people with disabilities. Marianne Hengl, who is severely disabled, has been fighting for equal rights for the disabled for years. Marianne wants all disabled people to have equal opportunities and for each of them to be treated like a normal person – based on respect! After her successful biography, Marianne published her second book “I love my life – disability as an opportuntiy” in October 2008.

In line with its guiding principle “Education. Chances. Future.”, the Lyoness Child & Family Foundation supported the promotion of this convincing book, thereby contributing to fight prejudice against the disabled.

We would like to congratulate Marianne Hengl to her election as “Austrian of the Year” in the category Humanitarian Commitment, which was announced at the “Austria ‘08” gala of the Austrian newspaper “Die Presse”.

Project Goals

Marianne Hengl’s book was promoted through a series of book presentations and PR activities. The main objective of the project was to raise the awareness of the general public for the problems and concerns of the disabled.

Concrete Implementation

8th October 2008: Press conference in Innsbruck
9th October 2008: Book presentation in Innsbruck with 400 guests, including mayor Hilde Zach, Toni Innauer, Didi Constantini and Bluatschink
17th October 2008: Book presentation in Marianne Hengl’s native community of Saalfelden with approximately 300 guests
20th October 2008: “Austria ‘08“ gala of daily newspaper “Die Presse“ in Vienna, where Marianne Hengl was elected Austrian of the year in the category of Humanitarian Commitment
25th October 2008: Book presentation at the La Donna in Vienna in co-operation with La Donna
28th October 2008: VIP book presentation in Vienna in co-operation with Le Meridien Vienna with 100 distinguished guests and media representatives including actress Louise Martini, ORF host Christoph Feuerstein, Roland Adrowitzer and Paralympics gold medallist Wolfang Schattauer
29th October 2008: Book presentation in St.Johann i. Pongau in co-operation with Thalia booksellers with approximately 50 guests

Project Title

PR support for Marianne Hengl’s book I love my life – disability as an opportunity (Tyrolia publishers)

Project Location

Austria

Project Period

October – November 2008

Beneficiaries

RollOn society
For 20 years, disabled activist Marianne Hengl, born in 1964, has been fighting for the disabled, mainly in the provinces of the Tyrol and Salzburg. Her motto is “let us live together, we do not want to be pitied”. Hengl is the founder of the RollOn society and works full-time at the Elisabethineum in Axams (support centre for mentally challenged and multiply disabled children) where she is in charge of public relations and fund-raising.

Project Partner

RollOn society

Result

A series of book presentations and PR activities were organised throughout the country to promote Marianne Hengl and her book I love my life – disability as an opportunity. As a result, the book sold approximately 5,000 copies, making it a bestseller in Austria in December 2008. Marianne’s tireless efforts created and strengthened better understanding and acceptance for disabled people.